Left In Lowell

This piece by Peter Daou (at Salon) is a must read. Here’s a taste:

What’s the common thread running through the past half-decade of Bush’s presidency? What’s the nexus between the Swift-boating of Kerry, the Swift-boating of Murtha, and the guilt-by-association between Democrats and terrorists? Why has a seemingly endless string of administration scandals faded into oblivion? Why do Democrats keep losing elections? It’s this: the traditional media, the trusted media, the “neutral” media, have become the chief delivery mechanism of potent anti-Democratic and pro-Bush storylines. And the Democratic establishment appears to be either ignorant of this political quandary or unwilling to fight it.

…
You’ve heard the narratives: Bush is likable, Bush is a regular guy, Bush is firm, Bush is a religious man, Bush relishes a fight, Democrats are muddled, Democrats have no message, national security is Bush’s strength, terror attacks and terror threats help Bush (even though he presided over the worst attack ever on American soil), Democrats are weak on security, Democrats need to learn how to talk about values, Republicans favor a “strict interpretation” of the Constitution, and on and on.

A single storyline is more effective than a thousand stories. And a single storyline delivered by a “neutral” reporter is a hundred times more dangerous than a storyline delivered by an avowed partisan. Rightwingers can attack the media for criticizing Bush, can slam the New York Times for being liberal, but when the Times and the Post and CNN and MSNBC echo the ‘Bush stands firm’ mantra, it adds one more brick to a powerful pro-Bush edifice.
…
What’s so dumbfounding to progressive netroots activists, who clearly see the role of the traditional media in perpetuating these storylines - and are taking concrete action (here, here, and here) to remedy the problem - is that Democratic politicians, strategists, and surrogates have internalized these narratives and play into them, publicly wringing their hands over how to fix their “muddled” message, how to deal with Bush’s “strength” on national security, how to talk about “values.” It’s become a self-fulfilling cycle, with Democrats reinforcing anti-Dem myths because they can’t imagine any other explanation for the apparent lack of resonance of their message. Out of desperation, they resort to hackneyed, focus-grouped slogans in a vain attempt to break through the filter.

It’s simple: if your core values and beliefs and positions, no matter how reasonable, how mainstream, how correct, how ethical, are filtered to the public through the lens of a media that has inoculated the public against your message, and if the media is the public’s primary source of information, then NOTHING you say is going to break through and change that dynamic. Which explains, in large measure, the Dems’ sorry electoral failures.
…
There are a number of reasons why Democrats allow the media problem to fester. First, the “liberal” media mantra has been so pervasive that it is still accepted as fact by many beltway insiders. Republicans have mastered the art of institutional rage against the media, Democrats have not. Second, Democratic strategists haven’t learned how to distinguish between stories and storylines…
…
But this isn’t about “blaming the media” or excusing other strategic mistakes on the part of Democrats, it’s about understanding what happens when skillfully-crafted pro-GOP storylines are injected into the American bloodstream by the likes of Wolf Blitzer, Chris Matthews, Paula Zahn, Dana Milbank, Kyra Phillips, Cokie Roberts, Tom Brokaw, Jim VandeHei, Bob Schieffer, Bill Schneider, Tim Russert, Howard Fineman, Norah O’Donnell, Elizabeth Bumiller, Adam Nagourney, Bob Woodward, and their ilk, not to mention rabid partisans like Limbaugh, Coulter, and Hannity.

Go read. Seriously. It’s everything I couldn’t put into words myself.

[Via DailyKos.]