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November 29, 2006

I will just send a birthday card

by at 11:21 am.

The Lowell Sun has in place a business model that is not acceptable for a newspaper and they just got called out on it by columnist Steve Bailey in today’s Globe. Bailey portraits Sun publisher Mark O’Neil as strictly a business man who does not have a full understanding of the journalistic responsibilities.

As us locals know, the Sun has ran a special pullout when the former CM, John Cox left office and tomorrow we will have one for Chief Ed Davis as he is leaving.

Someone at the Sun came up with the brilliant idea of celebrating our Representative, Marty Meehan’s 50th Birthday with a special pull-out and the Congressman went along with it.

And please this thing about giving a portion to the person’s charity is a smoke-screen.

I am disappointed that Congressman Meehan would have gone along with this and help “sell the section.” For the record, Chief Davis refused to go along with the Sun’s advertisement campaign on “his pull-out.”

I think it will be very difficult for a business or an “insider/player” to say no when a letter is sent and a phone call is made asking them to take out an ad. This is not the way for a newspaper to make money, (especially one whose parent company is rolling in the dough) and for a Congressman to be honored.

Bailey writes: A full page in this special “Marty Meehan at 50″ keepsake edition goes for $3,000; a half-page is $1,900. The back page, in color, is $6,000. If you are looking to feed at the trough — and who isn’t? — are you really going to say no when the congressman’s office calls? The only real question is can I get away with a quarter page (price: $1,250)?”

I do know of one person who was asked and he said, “Thank-you, but I will just send a card.”

13 Responses to “I will just send a birthday card”

  1. Mimi Says:

    I have just read Dan Kennedy’s post on this issue on his blog (http://medianation.blogspot.com/) on the same subject. Kennedy, the former media critic for the Phoenix and current journalism professsor at Northeastern says, “Needless to say, this blows through every journalistic ethics test imaginable.” Then asks for the Sun’s “Denver-based owner Dean Singleton, head of MediaNews Group,” to do something about it.

  2. Lynne Says:

    Wow, Mimi, great post.

    It’s official: the Sun has jumped the journalistic shark. When other media outlets (who are also under the gun to make money, not news, from their own parent companies) write about how blatant your ethics problems are, you’re in trouble.

    There’s some really good journalists at the Sun, and this sort of stunt undermines whatever they are able to accomplish under such poor editorial and business leadership.

  3. Lynne Says:

    Oh, and I LOVE this section:

    Imagine the possibilities. Deval Patrick’s inauguration is coming up. Who wouldn’t buy an ad in that, particularly if the governor-elect’s staff is working the phones.

    Uhh…his staff in this area consisted of us volunteers. And I sure as you-know-what that I ain’t helping the Sun sell its ads. Heh.

  4. Lynne Says:

    Mimi, I edited your comment to put the links in, hope you don’t mind!

  5. Ryan Says:

    The Sun has ethics problems? Shocker!!

  6. Mimi Says:

    Thanks Lynne. One day you will need to show me how to do that.

    I agree with you the business side of the Sun undermines the hard work of the street reporters. But I think most people understand the difference.

  7. Atilla the Nun Says:

    PLEASE, let this be the last time that the words “Lowell Sun” and “journalism” are used in the same sentence. And smokescreen is much too nice a word. I wasn’t born on a farm, but I don’t have to step in ^%$# to know what it is.

  8. Barith Says:

    Maybe they’ll counter the heat over the Meehan kiss with a hard-hitting column by Paul Sullivan. Whoops. No, don’t count on that. Can’t take a shot at The Boyos, might mean trouble for Sullivan’s lucrative side job with the state. Don’t all political editors and columnists have side jobs that are subject to being wiped out at the whim of a pol? Don’t all editors ignore ethics and keep running the writer-with-a-state-job’s column at the top of their local news section? Or is this just Our Sun?

    Somebody please enlighten me.

  9. Atilla the Nun Says:

    Meehan has millions to spend and only three major newspapers in his district. They take an occasional potshot at him because he’s a tightwad (read: He doesn’t spend enough money with the Sun). They would love nothing more than a serious challenger to Meehan because it would open up the pocketbooks. Back to the subject, every one of these “tributes” are jammed packed with ads. Wait until Kendall Wallace retires.

  10. Dracut Forum » Blog Archive » The Sun gets a Little Too Close to Politicians at times Says:

    […] Kennedy at MediaNation has a good article on this, and of course the left wingers have been picking it up as another of their examples of la […]

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