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December 20th, 2006 at 11:10 am
It is a lot of money to be coming out of the city budget. However, there may be some money coming in from hotel tax and ticket surchages that we don’t see, as, a least so far, the city receipts are lumped into one big $40M bucket. If we could see both income and expenditures it may make it easier to accept.
It would be wrong for the citizens of Lowell to subsidize the ticket prices of so many patrons from the suburbs. Hopefully we will be able to understand the so-called return on investment that these ventures achieve when they have their next meeting.
December 20th, 2006 at 1:06 pm
How did you find out about this meeting? If we had known about it, Merrimack Repertory Theatre would have been in attendance.
December 21st, 2006 at 9:28 am
Tom:
I heard about it during a City Council meeting when it was announced that the Marketing Sub-Committee will meet on December 18th. I told Lynne about it and also mentioned it during a Folk Festival meeting to those who were present.
Unfortunately, the City web site does not list Sub-Committee meeting dates or agendas. Perhaps when it is revised, this component should be added.
December 21st, 2006 at 12:55 pm
Marketing strategies are supposed include benchmarking and measures to be sure they are working…I doubt any of the entities that commit monies to advertising do this.
If there was a great big central effort, it could include this componant, while smaller marketing efforts cannot.
Also, I want to reiterate my point that while it’s lovely to have a ton of events that drive people into the city a few times a year, it is by no means the economic panacea that Bud Caulfield (who’s on this subcom) seems to think it is. Events do not sell art pieces, for instance, or get more regular audiences for the Merrimack Rep. It’s a very important componant of the economic development of Lowell but it’s not helping everyone.
We have too high a concentration of artists in Lowell for sustainability right now. We need to bring serious art buyers in the city. That’s a different market then the “family friendly” events which bring people to the city.
So, for instance, part of the marketing strategy should include reaching gallery owners across New England or even the US to come here and scout for works to sell in their galleries. It needs to include the affluent communities near Boston and NYC, who actually have the money to buy $3000 pieces. Those people will not come here for Winterfest.
December 21st, 2006 at 1:21 pm
“It needs to include the affluent communities near Boston and NYC, who actually have the money to buy $3000 pieces. Those people will not come here for Winterfest. ”
This seems to be in conflict with your many past statements about the city spending too much effort in attracting people with disposable income, “rich” condo owners, etc.?
Winterfest is now a bad thing because it doesn’t cater to rich people?
December 21st, 2006 at 1:53 pm
Mike Mike Mike…I mean as visitors to the city, don’t be daft. As in, coming to Lowell to seek your art is as hip as going to Boston or NYC - conveniently located in one area for you to make your investment in up-and-coming artists.
December 22nd, 2006 at 2:38 am
I recently went out Rt 101A and came across an establishment in Milford NH, (center of culture for NH?) where they were selling paintings from $3,000 to $50,000 dollars and up.
If you offer a quality product the folks that have the money will come. If Lowell’s top end art market is $3,000 then we are not going to attract major dollars.
Think about it.