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May 25, 2009

Why Does it Take Two Days for the Column to Hit the Sun’s Web Site?

by at 10:28 pm.

Have you noticed that the Sun’s Sunday Column does not appear on their web site until a day or two after the publication of the paper? I am writing this post at 11:10 p.m. Monday, May 25, 2009 and yesterday’s Column has not yet been posted. In its place you get “Sorry, not items are currently available.”

This is the third week in a row that the popular, political speculation/rumor/gossip column was not posted on the web site at the same time as all of the other items that appeared in the Sunday paper. My guess is that they want those of us who want to read The Column and do not subscribe to buy the hard copy of the paper. I do not know if their Sunday subscriptions will increase or not but I think most people can wait a day or two.

Again, I think someone is sabotaging the Sun’s future. What kind of business plan is this? Instead of driving people to their web site (the future), they are trying to force people to the hard copy (the past). Good luck!

6 Responses to “Why Does it Take Two Days for the Column to Hit the Sun’s Web Site?”

  1. Shalloteer Says:

    The recent tatic of delaying stories on the web is due to bloggers immediately destroying the validity of those stories. The Sun is infuriated at the Saturday Chat getting picked apart. The Sun is trying to hold onto the minds of print readeds as they have already lost those who read on the internet. It is a desperate attempt to stay relevent. They do not understand that in order to stay relevant they need to offer something of value to readers, give it away, and make their site the hub for everything local. Sites like LiL, lowell.com, richardhowe.com, and lowellshallot.com, would move to the fringe if they could accomplish this. Instead, the blogs are more important than the Sun itself. Reaction to the BS Sun story is the story. If you’re reading this Lowell Sun (and I know you are) that is your Internet 101 lession of the day. Next class in internet 202 is to hire the bloggers to produce content for your site. You couldn’t afford me anyway.

  2. A Cyber Friend Says:

    Mimi - you imply a deliberateness that may not exist.

    I have a weekly newspaper column (consider that as casually said). I have to call the on-line editor 3 out of 5 weeks, to tell him that the column didn’t ‘automatically’ upload the way he thinks it should.

    Check the website masthead, and find out who runs the web site, and complain EACH AND EVERY TIME the column doesn’t appear. 5 bucks says the problem will go away.

    And take some of the work of the shoulders of the columnists, who ususally are the ones who have to complain! :~)

  3. Mimi Says:

    I just received an e-mail telling me that if you search the words “The Column” you will find it. I guess it is there, just buried. Go figure!

  4. K-R-S Says:

    M- did you see the first of Shallot’s trading cards?

  5. lowellgal411 Says:

    Honestly, the Sun has the worst website ever. I don’t know how they remain in business.

  6. SoWhat! Says:

    People that want to read it badly enough will pay for it, so why not wait a day or two so they have to pay for it? There’s a lot wrong with the Lowell Sun, but refusing to give away a particular product that people are eager to read, and still willing to pay to read, isn’t one of them. HOw does it sabotage the paper’s future when a) it probably sells a few more Sunday papers by holding the piece back; b) nobody is going to run away from its Web site because this column doesn’t appear promptly and c)there isn’t going to be any Web competition for this particular product.

    That being said, the column is a load of crap, and is useful simply so we can get an idea of how the news will be slanted over the next week or so.

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