Member of the reality-based community of progressive (not anonymous) Massachusetts blogs
It’s only August and I’m tired of the City Council election. It’s my own damn fault. I keep my nose in it. I don’t know where the Red Sox are in the standings. I’m sure Tom Brady is still our QB. Heard Milan Lucic brought The Cup back home to Vancouver. The only thing I know about TV and movies comes, pretty much, from my kids. I’m lame.
And I’m bored.
See, all the drama that puts this city into fits, turns into nothing more than local machinations. Very predictable, for the most part. One thing that offers a hint a pizazz is how campaigns approach new media outreach. This is a thing that speaks to the future. It is untried, discoverable. Aka, not boring.
What is boring is the parade of fluff glomming up my FB feed. Like yard signs, facebook don’t vote. For every 10 status updates a candidate puts up cheerleading themselves, I’d like to see one Lowellian post something positive, unsolicited. I put more credence into a coffee shop anecdote about, “I ran into ‘X’ dropping lit in my neighborhood,” than I do a FB update telling me about it. Managing expectations, via FB, is not the way to go folks. Especially, if the candidate is the source of the posts.
Now let’s talk about YouTube. Here is a venue where creativity and imagination can shine. Short clips are effectively digital “lit drops.” These things can fly by e-mail, splash on FB and dwell on the local blog(s). A well crafted YouTube video can tell you a lot about a candidate. By “well crafted,” I don’t mean pro or high production. I mean smart, savvy, homespun brilliance. The type of thing that conveys the aptitude and expression of a campaign with it’s finger on the pulse of this vibrant city.
It’s mid-August. Murphy is out front in this arena. Who else can hang?
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