Member of the reality-based community of progressive (not anonymous) Massachusetts blogs
I’ve long held the opinion that the so-called Greater Merrimack Valley Convention and Visitor’s Bureau is a somewhat useless, taxpayer-sucking organization. I’ve gotten to that place by talking a lot to very smart people who are in the position to know better than me.
This is no knock on marketing, of course. Hey, I’m in the web and graphic design business after all. I know marketing works. And we need to develop great events, and market them, bringing people in from outside the city to spend money. Changing a decades-long perception about Lowell is no small feat, and I think we ought to spend some minor amount of money on it; the economic benefits of that are clear. I just do not see that there has been even a dollar of economic activity for every dollar spent on the CVB (in other words, not even sure if we’re breaking even). I think it’s a big waste of money. Could the CVB be a resource? Sure, if it were well run, it might be. But it’s not. I don’t see a return for the city from all the taxpayer dollars spent on that organization. It is, however, run by a well-connected person who has friends on City Council.
Now, I don’t know if the restauranteurs that Jack quotes from old articles about the CVB and the local option meals tax revenue are merely short-sighted, or if they are alyoop-ing the CVB for other reasons, but regardless, I wanted to bring this up because we all know the City Council will not have the debate about whether or not the CVB is actually a good, dollar-for-dollar investment for the city. I mean, when the CVB posts a Facebook photo of the Tyngsboro bridge with the line, “Good morning Lowell!” you have to question the validity of the entire operation. Also, they’ve been part and parcel of the gravy train that was Winterfest; with that fundraising money flowing through the CVB as the “fiscal agent,” they get matching funds from the state.
Keep in mind, that out of the 16 Convention and Visitor’s Bureaus in the state, Lowell is the only city or town to subsidize a CVB directly with money from its own city budget. This has been brought up before under Bernie Lynch, but I know a lot of City Councilors have notoriously short memories.
We have no marketing data to actually measure in any way what the dollar value the CVB brings the city for its contribution as far as I know. Metrics? Pshaw!
Of course, Rita et pals didn’t like the reductions in Bernie’s budgets for what the city gave to the CVB, so expect Lynch’s previous CVB budgetary reduction to a yearly $25K to to be reversed. Of course, Lynch wanted it eliminated but the hue and outcry of the friends of CVB head Deb Belanger was hot and furious - which is one way to be sure this is a GOB move and not a smart one. Bernie was no dummy about where to invest our taxpayer dollars, but the City Council certainly is.
Good money thrown after bad…”that’s a bad way to fly.”
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