Member of the reality-based community of progressive (not anonymous) Massachusetts blogs
Lately the talk on City Council has been about marketing the city. Because, you know, we’ve never really done that before, ever. It’s not like an organization called COOL, or any other entity in the city, has ever done any sort of advertising, campaign rollout, or viral marketing.
Of course, a lot of this silliness comes from the mouth of one Corey Belanger, who, besides his customary 2,340 average uses of the phrase “quite frankly” on a given Tuesday night (followed closely by “I’d like to inform my colleagues” like they don’t know anything, which, granted, for many of them is true), has noticed that his poor dive bar downtown is quite empty. How do I know? I, and others I know personally, have walked by that place at prime time for bars and have witnessed it for ourselves.
You see, there must be something the city can do for Corey to help his business - why else would he be a Councilor? If it’s not the parking fee enforcement preventing patrons from his otherwise worthy establishment, it’s panhandlers, teenagers from the high school, the tagline being supposedly dropped (Lot to Like…) or any other number of bugaboos.
Right now (as of last night) he’s on an anti-affordable-housing kick, cuz, you know, there’s so few market rate apartments within stumbling distance from Wicked Major’s Pub or whatever the hell he’s calling it this month, except, of course, if you go around the corner to Fuse, Tremonte’s, Centro, El Potro, The Old Court, Cobblestones, Blue Taleh, etc etc and see how packed those places are. And they are, I know from experience…as a DINK couple again, Chris and I are enjoying spreading the wealth to many downtown establishments. We love downtown…parking fees, panhandlers, and affordable housing notwithstanding. But we don’t hit Major’s Wicked Empty Bar.
So how are we marketing the city and getting Lowell in the news? Is it for our upcoming Folk Fest, which I’ve been talking up to work colleagues and anyone else that will listen? Is it the art venues or the theatre? The great restaurants?
Oh no, no, and no again. It’s something MUCH grander! The City Council, in its utter idiocy, got Lowell in the news today for…wanting to go back to an enforced teenage curfew. Drawing attention in the meantime to some of the high profile shootings that have happened. A work colleague today, not prompted by anything, asked me, “What’s with that curfew thing in Lowell??”
Maybe this City Council is practicing the Reverse Psychology school of marketing…hoping that by getting all the negative stuff in the New England news market, people will think good things?
Let’s set aside for a moment that this curfew idea is a worthless, knee-jerk reaction to a problem that it will have nothing to do with solving. Let’s pretend that the shootings which have occurred are not mostly older 20- and 30-something ex-cons getting out of jail and causing trouble. Let’s imagine that Rita Mercier did NOT blanket accuse our kids of drug dealing on bikes (does that make our bike lanes “drug lanes”?).
Let us also ignore the fact, temporarily, that the SJC ruled that a good portion of the 1994 ordinance that is still on the books is unconstitutional. Despite Rita’s call to jail those hooligans, the only thing that can be enforced is a minor fine.
And the ugly anti-teenage rants from the old white people on the City Council are also besides the point…with real gems from the likes of Rita Mercier, Corey Belanger, and “mayor” Elliot, who can’t seem to relate to anyone under 55. And when I say it was ugly, I mean it. Flinch-worthy. It’s online and you should go watch. The curfew discussion starts just after 125 minutes, but if you want the full effect of stupid, please watch from 113 minutes to catch the affordable housing debacle, where any educated viewer will notice the plethora of misinformation.
No, what really makes this special is that, instead of talking about the imminent Folk Fest and other summer activities in Lowell, we once again have reinforced the notion that Lowell is a scary place not to visit, despite the general drop in crime rates. That it’s a place where irrelevant solutions to real problems are the only ones that the brain trust that is our Mayor and his cronies on City Council can come up with. That filling Corey Belanger’s bar is the main reason the Council exists.
Sure, the city has problems, and the shootings are not a good trend and we should be doing everything (that is USEful) to curb the violence…but seriously. Perception is reality, and the perception of Lowell just got a good rolled-up-newspaper whack on its wet nose. By our own “leaders,” no less, who are supposed to be in the position to do something about it, but who are tiptoeing like mice around the real issues. Scratch that, I like mice and hate to insult them like that.
This whole disgusting episode of “As the City Council Panders” doesn’t sound like good marketing to me. Though, I have only over 14 years experience in print and web marketing and design, so what do I know?
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